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Eccentric photographer/designer/visionary (and everything in between) Alessio Romano approached us to create a truly one-of-a-kind experience for his clients, something that would capture his creativity and flare. “Do something extra special, so I have more time to be, extra special .”His work is truly incredible. From reframing brands himself, through photography - to fashion, and, everything between. His creative vision to stand confidently on his own aligned with our own.
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Excitedly researching his work, previous clients, and sharing his vision for the future, we knew instantly, capturing his creativity, personality, his experience of travel, and, heavy influence from so many incredible cultures around the world, would be our separator.
Getting to know clients, their personality, experience and much more, helps us understand where they’re heading, importantly, it allows us to completely separate our clients from their entire market.
Alessio Romano’s personal brand (Reflex) was his unique selling proposition. His creative mind and vision done all the work for our own design work in capturing his personanilty.
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Alessio’s own personal lense in which he viewed the world was the essence of the entire design, and, capturing his unique personal brand.
His ability to spot opportunities to differentiate himself that us mere mortals would undoubtedly miss, would be a huge influence to creating our design experience around his brand. Individuality is something we confidently run towards in every project.
Alessio’s flare, individualism, ability to find perfect angles, all to capture the quintessence of a single moment. His attention to detail, as well as creative design to help accentuate his own work, completely set him apart from all other photographers and fashion designers. Firstly, before we even begin getting creative, and, introduce any brainstorming sessions to separate, knowing our clients, extremely well, identifying what separates them, is the foundation to all our designs. This is how we clearly distinguish our clients from their entire market.
After establishing the important foundations for our branding and design for Alessio, we were certain, movement would play a huge role in capturing his brands personality. We wanted to create a completely unique, entirely eccentric, almost unorthodox, client experience. His clients would be immersed in his work and brand as they explored his visions. We’re experts when it comes to creating the unexpected, an online branding experience that truly leaves a lasting impression. Movement around a page can dictate how a website feels to our audience, how one section seamlessly flows into the next. The perfect combination of typography, images, colours, positioning and flow around a page, completely enveloping the personality of a brand.
Reflex had a loyal Instagram following already. It was our job to enhance this, allowing Alession to really capitalise on his vision and work.
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Modern, colour contrast heavy, bold yet neutral warm tones, contemporary meets eccentric.
Identifying Alessio’s use of colour throughout his work was fundamental to complimenting and truly shining the spotlight upon his work. Both still and film. Although needing a modern take on colour, we simply could not let it detract from his incredible work.
An array of bold yet neutral warm tones. A lot of experimentation with how each colour would compliment one another, and, of course, his stunning work.We start of with the idea of warm neutral tones. From there we take our time to place his images and videos onto the colours we love. The colours are then fine tuned to help accentuate the work.
After a lot of experimentation with a great deal of fonts, we intentionally decided upon one single, simple, yet elegant and modern, font. We required all the attention on Alessio's images and videos, equally, something that perfectly complimented the look and feel of the brand experience.
Heebo Typography was classic, modern and simplistic, all at the same time. It worked so well in both upper and lower case as well as clearly legible for the reading elements of the site.
Of course, his stunning gallery of work was the centre of our entire design. His work made it an absolute pleasure to work on this project. Our time was spent on perfecting positions, colours to accentuate, ensuring his work had plenty room to breathe.
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This is normally the part where we love brainstorming for new marketing and branding angles to really distinguish and completely separate our clients. However, when a client approaches us when they are already oversubscribed and in the fortunate position to choose their clients, we know, it’s all about design, feel and brand experience. We are able to allocate more time to creating unique movements, visuals, flow. Anything that significantly enhances our clients brand experience for their customers. Using powerful tools such as Figma and Webflow, we’re able to really home in on UX/UI design and experience.
Webflow page interactions, ability to animate and move elements around the page perfectly, as the user navigates through the brand experience, is a game changer for us, and our clients.
By creating this truly one-of-a-kind creative brand experience for Alessio, he was able to further seperate his personal brand and help create his micro-niche. What does this mean for our client? We wanted to showcase this piece of work, to help our own potential clients understand the full power behind design. Alessio’s brand REFLEX, now establishes himself as a unique premium brand. Now appealing only to an elite small group of potential clients for Alessio’s, he gets to charge above even the higher spectrum of pricing for his market, enabling REFLEX to spend more time with each client, further distinguishing their brand.
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Personal Note: Alessio, we love your work. You made this one of our most pleasurable design and branding creations.
We know we’ve made a future connection with you and will continue to help you expand your reach and do your best work.
We love helping clients reach the pinnacle of their work and market. It gives them endless opportunities, freedom and flexibility to do their best work and attract premium clients. Design, if used correctly is one of the key contributors to helping create micro niches and fully separate.
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