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The objective of ACA’s project experience was to craft a digital showcase that reflected their people-focused architectural vision. Through the iArc Signature Display, we transformed their projects into an interactive experience that not only highlights their design expertise but also communicates the social impact at the heart of their work. The goal was to create an engaging, story-driven platform that bridges ACA’s architectural values with prospective clients, providing a polished, always-on presentation tool that builds trust and elevates their market presence.
ACA (Alessandro Caruso Architects) is a people-focused architectural practice dedicated to creating uplifting, inclusive spaces that enrich the lives of those who use them. With a strong presence in healthcare, education, and community sectors, their designs go beyond aesthetics, placing wellbeing and functionality at the heart of every project. Their approach blends innovation with compassion, ensuring that each environment not only serves its purpose but also inspires those within it. From concept through to delivery, ACA consistently demonstrates a commitment to social impact, creating architecture that is as meaningful as it is memorable.
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Our approach centred on building a seamless, PJAX-powered digital experience that mirrored ACA’s people-first design ethos. Rather than relying on static project pages, we developed an interactive showcase that flows effortlessly between projects, capturing the emotional impact of their architecture while maintaining clarity and simplicity.
Large visuals, smooth transitions, and subtle interactions were carefully crafted to immerse users in ACA’s story and values. By combining intuitive navigation with a refined, dynamic presentation, the experience elevates ACA’s portfolio into a powerful engagement tool, positioning them as innovators in how architecture is presented online.
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Minimal, elegant, premium, seamless. No distractions. Just pixel perfect design that subtly sat in the background whilst drawing in the audience.
We wanted something timeless and understated. Integrating a splash of colour was tempting. We love getting creative. But this required a classic and timeless design that could be used for many projects to come.
We required again something elegant, timeless and understated with a modern twist. Manrope and Monserrat was clear, modern, with a whisper of premium and quality. The chosen fonts enabled for no attention to be drawn away from their beatiful architecure.
Images were provides by the lead Architect Alessandro. However, we manipulated each image. Angles, depth, colour and contrast, even recreating and enhancing through Adobes Ai powered calibration tool. As you can see, the outcome was breathtaking. Letting the imagery, and architecture, steal the show.
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User-Centered Design: Understanding the importance of client engagement, ArcArch’s website prioritizes usability and interaction. An intuitive navigation system ensures a seamless journey through the site, while carefully curated content speaks directly to the needs of high-value clients.
From tailored call-to-actions to streamlined project inquiries, the design fosters meaningful connections and positions ArcArch as the preferred choice for those seeking architectural distinction.Each design decision was guided by the same principles that ArcArch applies to their own work: balance, precision, and the seamless integration of form and function.
The result is a digital experience that not only enhances their brand but elevates the way their work is perceived in a highly competitive market.
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The culmination of this project resulted in a digital platform that not only reflects ArcArch’s commitment to modern architectural excellence but also solidifies their position as a trusted leader in the industry.
By seamlessly blending aesthetic minimalism with strategic functionality, the website captures the essence of ArcArch’s design ethos, engaging visitors and turning inspiration into action.
This platform serves as a bridge between their visionary architecture and a discerning clientele, ensuring their work resonates far beyond the structures they create.
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